Re: jammin 98-3 & ratings


[ Follow Ups ] [ Post Followup ] [ MediaWisconsin.com: Radio, TV, Newspaper, Online Media Message Board ]

Posted by Badger Boy on February 28, 2013 at 22:47:55:

In Reply to: jammin 98-3 & ratings posted by marconi's golden ball on February 28, 2013 at 20:06:36:

Without Arbitron backing? There's not a radio station on the air coast to coast that needs any kind of backing from Arbitron. If you have strong programming and a solid sales department which works with advertisers and tracks the success stories...those stories can go along way in building a sales package that stations can use.

Local/direct businesses don't give a damn about the ratings - they want to know that people will respond to the advertising they are buying.

The cluster I'm involved with cancelled Arbitron several years ago. Didn't lose a dime...and the agencys that buy Arbitron...they already know our ratings history and continue to buy us. The money we saved? Equipment, pay raises, promotion budgets...nice.


Follow Ups:



Post a Followup

Name:
E-Mail:

Subject: Re: Re: jammin 98-3 & ratings

Comments:

Optional Link URL:
Link Title:
Optional Image URL:



Enter verification code:


[ Follow Ups ] [ Post Followup ] [ MediaWisconsin.com: Radio, TV, Newspaper, Online Media Message Board ]


MediaWI.com is Wisconsin's Favorite Media Message Board and Discussion Forum (TV, Radio, Newspaper, Online). Other domain names point to MediaWI.com, but for policy purposes, we identify together as MediaWI.com. All MediaWI.com posts are the opinions of the respective posters. We disclaim any responsibility for the content contained. Questions regarding this policy or any site issues should be directed to zak, our Admin. Our sponsors are: FYNE Domains, JEAH Web Hosting, JEAH Apparel Store and Chicago Media Message Board.