Re: Fall Ratings?


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Posted by Special Ed on March 01, 2012 at 20:20:40:

In Reply to: Fall Ratings? posted by Jerry on March 01, 2012 at 12:52:38:

#100 Madison, WI
Fall '11 ARBITRON Quarterly Radio Ratings Report 12+ Mon-Sun, 6a-12mid
Population: 495,000
Black: 24,100 (5%)
Hispanic: 26,200 (5%)

NOTE: ARBITRON released subscribing stations only.
Last updated: Jan 13, 2012

Station Format Owner Fall 10 Win 11 Spr 11 Sum 11 Fall 11
WZEE-FM
Top 40/M Clear Channel 6.9 8.5 6.9 7.8 8.4
WIBA-FM
Classic Rock Clear Channel 7.5 4.9 4.7 5.5 7.5
WIBA-AM
N/T Clear Channel 6.5 6.0 6.2 5.7 6.9
WMGN-FM
AC Mid-West Family 6.7 5.8 7.6 5.7 6.9
WOLX-FM
Classic Hits Entercom 5.4 4.5 7.1 5.2 6.7
WWQM-FM
Country Mid-West Family 4.4 6.8 4.7 3.6 5.4
WMAD-FM
Country Clear Channel 4.0 5.7 5.7 4.1 4.2
WJJO-FM
Active Rock Mid-West Family 3.4 2.6 4.7 4.5 3.7
WJQM-FM
Top 40/R Mid-West Family -- 4.5 6.4 3.2 3.3
WCHY-FM
Adult Hits Entercom 3.4 4.0 3.3 3.4 3.2
WMMM-FM
AAA Entercom 3.8 3.8 3.6 4.3 3.0
WXXM-FM
Talk Clear Channel 2.9 3.6 2.9 4.1 2.7
WTSO-AM
Sports Clear Channel 1.9 2.1 1.4 2.0 2.0
WTDY-AM
N/T Mid-West Family 1.5 1.1 0.9 0.9 0.8
WGN-AM
N/T Tribune -- -- 0.5 0.7 0.7
WHIT-AM
Oldies Mid-West Family 0.8 0.8 1.2 1.4 0.5
WTMJ-AM
N/T Journal -- -- 0.9 0.7 0.5

STATION OWNERS
#100 Madison, WI
Market Share by Owner
Owner Fall 10 Win 11 Spr 11 Sum 11 Fall 11
Clear Channel
29.7 30.8 27.8 29.2 31.7
Mid-West Family
22.0 22.5 25.5 20.4 20.6
Entercom
12.6 12.3 14.0 12.9 12.9
Tribune
-- -- 0.5 0.7 0.7
Journal
-- -- 0.9 0.7 0.5


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