Memorial service for radio host Marty Kay

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: A memorial service is set for Tuesday for Martin Knudsvig of Waunakee, known to Madison-area radio listeners as “Marty Kay,” the longtime host of a talk show that was part professional advice, part rummage sale. : “A lot of people grew up with Marty,” said Tim Scott, Madison operations manager for Clear Channel Communications, which operates WIBA-AM, home to Knudsvig’s “At Your Service” program for more than two decades. : “His greatest strength was that he was so genuine,” Scott said. “A very likable guy.” : Knudsvig performed a number of duties since joining the station in the mid-1980s, but he was best known for the Saturday morning broadcast, Scott said. : The show started at 7 a.m. with a “garage sale” hour in which Knudsvig broadcast phone calls from listeners offering items for sale, followed by four hours of answering callers’ questions with the on-air help of experts on gardening, vehicle repair and other topics, Scott said. : Knudsvig was 46 when he died on May 22 after suffering complications from a stroke. : He fell ill last summer, but recovered and came back in December to resume the show through May 1, Scott said. : “When he came back, it was like the old Marty and everything was back,” Scott said. “It’s a testament to his love and his will -– his love for his listeners.” : Family members have scheduled a memorial service from 4 to 8 p.m. at Lakeview Lutheran Church, 4001 Mandrake Road in Madison. : : (Posted: Monday, June 14, 2010 4:20 pm, STEVEN VERBURG | Wisconsin State Journal)

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