Posted by a consultant story on December 31, 2009 at 10:34:22:
In Reply to: Mad Radio posted by Spooner Street on December 30, 2009 at 17:55:15:
Alternative radio is a dead format. Don't you listen to the consultants? These are californians who have their fingers firmly on the pulse of the Midwest. What wisconsinites REALLY crave are six to eight country stations with similar playlists duking it out on the basis of their positioning statements and their patriotism.
This whole "alternative" thing might play for the disenfranchised Generation Y-ers on the coasts who are a little more savvy, but Wisconsin youth are clearly out on the farms all day, and adapt to whatever music quiets the cows and chickens.