Posted by Nikola77 on March 30, 2009 at 11:51:21:
In Reply to: Madison, WI Fall 2008 Arbitron Ratings Released posted by madcityradio.com on January 29, 2009 at 18:03:35:
: Madison, WI (#98)
Let's not forget that WJQM was only on that signal for three weeks when the ratings were tabulated and released. I think we should wait and see what they do with a full book behind them before we draw any conclusions. Besides, I think you can already see signs of their success in the 12+ ratings. Not that they did well, but at least Z dropped a few share points. If you look at graph layouts of the ratings since WJQM has been on the air, you will see that Z has suffered ratings erosion over the course of JQM's existence. Baby steps...