Posted by Er (followup) on February 17, 2009 at 13:37:29:
In Reply to: Re: Modern Rock Station posted by Er on February 17, 2009 at 13:31:30:
FYI, morning show syndication is able to happen because usually its done within the same company (IE: Clear Channel syndicating Connie & Fish back to Madison from Milwaukee, CC owns both Z104 in Madison and 97.3 The Brew in Milwaukee)
Or there are certain cases where a show is big enough to have its own network agreement and the show will be syndicated to a variety of different owned stations that decide to pick it up (like Loveline via Westwood One, etc)
SOMETIMES companies will simulcast an entire station on a separate signal to help with coverage, and in rare instances I've seen companies simulcast a station in an entirely different market.. but that requires either the company to own both signals, or a strong, very complex partnership agreement.
PS, I know Quinn is ready for MAD Radio version 65927498273! ;)
: Simulcasting Milwaukee's 102.1 would be rough because 102.1 is independently owned (by Milwaukee Radio Alliance, a partnership that includes the great Green Bay Packer Willie Davis) and they have no properties or transmitters here in Madison.
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: : I just don't get it. I spend a fair amount of time travelling and I am fascinated that Madison doesn't have a decent New Rock Station. Milwaukee has 102.1 which is pretty good. The Fox Valley has 96.9 "The Fox" out of Oshkosh, Chicago has a couple. I would think Madison could support one. I know 92.1MAD used to be here, and it was a decent station, I am just surprised that something hasn't replaced it.
: : I also have a question for radio professionals. Why couldn't a translator station simulcast the transmission for 102.1 out of Milwaukee in Madison. You could keep the same DJ and just change up the Ads? Has anyone tried syndicating formats like they do with morning shows like Bob and Brian? I am just wondering, I don't know anything about the Radio business.